Press Release

John Ratzenberger’s Made in America visits the Rock-Ola Factory


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Torrance, CA, December 20, 2006

The decks were scrubbed and the brass well-polished for the arrival of actor John Ratzenberger and his Made in America production crew. Made in America features in-depth stories of American inventors and manufacturers and airs weekly on the Travel Channel. Ratzenberger, familiar to some as the know-it-all postman Cliff Claven from the beloved sit-com “Cheers” and to the junior set as the voice of Mack in the recent animated movie “Cars”, came up with the concept of “Made in America” as a celebration of American ingenuity and labor.

The occasion of the visit, to film a feature episode for the show to be aired early next year, as Rock-Ola celebrates its 80-year anniversary. In Spring, 2007, Rock-Ola will be featured on the show, and so enter the company of such iconic American makers as Fender Guitars, Mack Trucks, Cris Craft Yachts, Caterpillar, and Anhauser-Busch ---- all of which have also been featured on John’s show.

The filming day began with a walk-thru of the factory led by Rock-Ola production manager Kenny Urban for the show’s prodcution team headed by producer Ed Nachtrieb. The woodshop was a logical place to start filming, beginning with the construction of the jukebox cabinet.

As soon as the crew got the geography of the factory they went to work collecting footage of Rock-Ola’s many talented craftsmen and workers, asking questions, taking notes, and rolling film. Prior to the arrival of the show’s host, as the crew gathered shots and stories, Rock-Ola CEO Glenn Streeter came on the scene and offered producer Nachtreib a real “full Monty” tour of the facilities. Mr. Nachtrieb was delighted to be invited into the Engineering lab and to a storage facility where Mr. Streeter maintains his very considerable collection of radio and machine curiosities, mainly from the late 19th and early 20th centuries. The crew worked through most of the morning after Mr. Ratzenberger’s arrival, walking through the many phases of building a genuine Rock-ola Nostalgic Bubbler jukebox. After the crew and “cast” broke for lunch, the taping resumed and was followed by a set-up photo shoot with Ratzenberger and Rock-Ola employees.

You’ll be able to see the whole story when the Rock-Ola episode of Made in America airs next spring on the Travel Channel. Look for the listing in your local Cable and TV guide.



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